Tuesday, March 27, 2012



Myra Yasmin Gines Santos

Santa Rosa City Laguna






Mobile: 639175934872
63939-806-5732

                  Executive Summary
Dedicated BPO professional, Accounts service manager with 11+ years of experience in Shared services, back office and support organizations for multinational organizations. Consistent with achieving good customer satisfaction rankings, improvements to the bottom line and turnaround of underperforming operations. Experienced in Operations and Business Development with training and mentoring from Banking, BPO and Consumer services leaders.
Respected builder and leader of customer-focused teams; instill a shared, enthusiastic commitment to customer service as a key driver of company goal attainment. Lead by example and ensure the execution of all safety, security, quality and store operations policies. Current hosts a radio program broadcast online and AM.

Areas of Expertise

Customer Service Management
BPO Set Up and Operations
Call Center / Website Operations Management
Business Development/ Marketing
Program Management
Process Improvement and TQM
Staffing, Training and Devt
Lean Discipline
Client Account Management



BUYANIHAN /PLATFORM2U PHILS
MAKATI CITY


Buyanihan.com Phils digital marketing  – HEAD of  Corporate Accounts Program Manager Business Development Department
Nov 2010 to Present

Manages corporate relationships with Banking, BPO, and TELCO accounts group buying websites
Core group member on creative, concepts, pioneering ideas and execution on market research on different industries.
Manages websites -Buyanihan.com and Megadeals.ph, Buyanihan.com, BPI Dealmania.ph Platform Websites
Manages and coordinates with Customer Care Division Inbound, Outbound, After Sales Campaigns/Services
Manages Non voice marketing campaigns, via social networks, blogs, text-blasts, email-blasts
Manages Business Development Department
Manages on ground marketing activities for branding and product awareness
Collaborates on marketing activities and events for product awareness to drive sales for sales sites.
Drives compliance with company policies, rules, process and protocols
Creates quality and process improvements
Team member on authoring company policies, employee rewards, and ground-up corporate structuring.
Spearheads customer satisfaction driven activities and training
Co-Manages Creative, web development team

EASECOX INTERNATIONAL GROUP — Pasig City
July 2010 to Sept 2010
Consultant for Operations & Customer Service Management

l  Officer in Charge of Philippine Operations out of the other Asia Pacific corporate offices for Fashion undergarments and health products.
l  Facilitated completion of Government Mandated Registrations and Licenses for Business.
l  Managed and trained Call Center of Customer service department and call center for order inquiries, complaints and returns
l  Managed and trained performance of Team Managers and their agents with periodical analysis, coaching, feedback, mentoring and empowering the team
Consultant for marketing, business planning, Logistics, Budgeting, Payroll and HR efforts.

CALL CENTER SUPPLIES,INC — Santa Rosa City, Laguna
Dec 2009 to June 2010
Call Center Manager Outbound Sales (Pharmaceuticals)
l  Managed 100 FTE outbound sales team
l  Motivated and guided team to meet client goals and standards
l  Managed performance of Team Managers and their agents with periodical analysis, coaching, feedback, mentoring and empowering the team
Spearheaded and planned for Recruitment and Training efforts to fill client requirements
l  Office administration – managing HR, finance, payroll, training, IT and facilities/maintenance
l  Point person for communications, proposals for external business affairs for main/local office
l  Meets with Team Leads, Support groups on a daily basis to achieve center KPIs and goals
l  Coordinates and meets with clients on a regular-basis to ensure synchronicity of team delivery and expectations
l  Ensure compliance on company and client policies and enforces disciplinary measures if needed
l  Updates upper management on reports on Center activities, issues, accomplishments and sales performance of teams
l  Managed workforce and QA monitoring
l  Budget management and business planning

MOWAVE PHILIPPINES MWC  (Sourcefit) —  Eastwood City, Manila
Feb 2009 to Aug 2009
Training and Quality Manager MWC @ Mowave Philippines
Operations Manager Outbound Sales
l  Managed 60- 80 FTE outbound sales team
l  Managed operations, daily reports and workforce management
l  Coordinates and directly manages 4 team leaders for the day and night shift
l  Remotely updates upper management on daily activities and statistics of sales and customer service teams
l  Facilitates sales and basic training for all incoming and current employees
l  Customer Service/Relations Management (Escalations/ complaints)
l  Spearheads recruitment efforts, conducts interviews and final assessments
l  Spearheads/Managed Call Quality Teams of North America and Manila

SUNPOWER CORPORATION SHARED SERVICES ORGANIZATION —  Santa Rosa City, Laguna
Oct 2006 to July 2008
Sr Manager, Training and Quality Assurance SSO dept
Operations Manager Telesales and Customer Service (acting capacity October 2006 – November 2007)

l  Operations management for NA/ EU and AP shifts - monitoring of KPIs and SLAs
l  North American/ European operations/ Asia Pacific workforce manager (acting capacity)
l  Coordinates with Shift managers for U.S., European and Asia Pacific (Australia/China) shifts
l  Customer Relations Management and technical support (Escalations/ complaints)
l  Periodic training needs analysis for continuous process improvement
l  Manages Quality team for monitoring and evaluating calls for quality improvement initiatives
l  Monitors compliances related to policies and procedures for operations management
l  Created Modules specific to telesales and customer service modules
l  Spearheaded/Managed Quality Team for Operations for call/transaction quality
l  Coordinates with US, Asia Pacific and European partners for training and operations needs
l  Spearheaded Total Quality Management (TQM) programs for ISO and Six Sigma implementation
l  Conducts Performance Assessment and Management
l  Author of employee recognition and awards programs, reducing turnover by 20%
l  Oversaw network administration reducing costs in hardware by assigning a technical equipment coordinator to manage accessories and network needs
Budget management and business planning

INFONXX (now KGB) —  Santa Rosa City, Laguna
May 2006 to Oct 2006
Training and Development Manager

l  Manned a team of over 20 Trainers and Training Assistants, Evaluated training skills
l  Coordinates with HRD for new hire training and other related, pre- employment issues
l  Coordinates and works side by side with the quality department for quality issues related to
l  Training and Call center agents’ needs
l  Developed new training material for needs training/assessment purposes
l  Attends weekly calibrations with Clients for quality issues in call handling and protocols
l  Coordinates and works directly with Quality team for client calibrations for quality improvement
l  Keeps records and generates reports of all training related matters, including training week
l  Progress reports, retention and attrition of trainees on board
Resolved old issue between training and operations by creating standard inter department policies

CYBER CITY TELESERVICES, LTD —  CSEZ, Angeles City,Pampanga
July 2000 to May 2006
Trainer - 2000,Training& Recruitment Supervisor 2001-2003
Training and Quality Enhancement Manager – 2003 - 2006
l  Started as an agent and promoted to trainer in 3 months.
l  Moved up to training supervisor in 2 years – handled sales and communications trainers
l  Responsible for preparation, creation of training materials and schedules for affiliate schools, universities for BPO and client based projects
l  Trains teachers/professor affiliated with the company for BPO for call center education for them to introduce call center education curriculum in their respective universities/colleges
l  Coordinates with call floor supervisors and the operations manager for call center immersion activities
l  Makes real time decisions in case of sudden call floor changes with call cues, load of calls and technical aspects when supervising immersion sessions
l  Created forms and parameters strictly for prospective call center employee search and evaluation.
l  Pioneered revolutionary ideas for improvement of training for BPO and call center training
Senior Recruitment Officer at Cyber City Teleservices-Plans events for job fairs, mass hiring efforts and Evaluates, interviews potential employees


Coach @ America Online Member Services, Philippines                                     March 1999 – May 2000
l  Handled customer service issues regarding technical and connectivity issues
l  Handled online chat monitoring
l  Monitored team attendance and behavior for productivity and individual improvements

Import and Export Supervisor @ Lilly Hill Corporation                                    Sept 1992 – Aug 1998
·       Handled and processed incoming shipments of stocks
·       Inventory management
·       Supervises pricing and price monitoring
·       Coordinates with warehouse stores for stock orders
Executive Assistant to the CEO @KITA Corporation                                                 July 1991 – June 1992
·       Handled the CEO’s schedule and activity management
·       Administration and office management
·       Human Resource work - recruitment
Supply Clerk @ Officers Open Mess (Clark Air Base)                                                May 1989 -  May 1991
·       Handles inventory
·       Stock management for incoming and outgoing

Education and Training

AMA COMPUTER UNIVERSITY — San Fernando, Pampanga
6/85 to 4/89
Majored in Office Management
Training: Completed numerous courses and seminars in customer service management, Client and account management, Business planning and strategies, Think tank business concepts, sales strategies, inventory control, loss prevention, time management, leadership, performance assessment, training and evaluation, basic/advanced teaching strategies, lean management, six sigma discipline, total quality management, 5 Pillars of corporate structuring, Philippine Labor code, Green Energy Business Models, Pharmaceuticals, Nutriceuticals and Bio Herbal Science.

Professional Affiliations

Icons Management Consultancy – Head Consultant for SSO, BPO, KPO
DZRJ 810 Khz AM Ban -  Host and Commentator for Universal Access and Make it Happen Talk Show
Global Destiny News Network- Regular Resource Person for BPO, SSO and Training
ICONS MANAGEMENT CONSULTANCY —  Mandaluyong City, Manila
 2009 to Present

Head Consultant for all BPO start ups (Project Basis)

l  Project management/Operations/Business Dev/Sales and Marketing
l  Total Quality Management Implementation
l  Human Resource Training and Development and Recruitment efforts
Customer Service and Satisfaction Champion

Online Profiles

Professional Profile:        http://www.linkedin.com/in/myrayasminginessantos

Personal Profile:             http://www.facebook.com/home.php

Media Profile:                 http://www.youtube.com/watch?v=clvM_alefN8